Ninety Percent is a London-based womenswear brand founded in 2018 by Para Hamilton and Shafiq Hassan, who bonded over shared values such as wildlife preservation and anti-poverty initiatives. The brand is distinguished by its radical profit-sharing model, allocating 90% of its distributable profits between the workers who produce its collections and five charitable causes chosen by customers. Ninety Percent's commitment to sustainability is evident in its use of eco-friendly materials like GOTS-certified organic cotton and TENCEL™, and its dedication to ethical labor practices, including fair wages and comprehensive worker welfare programs. This unique approach combines contemporary design with a strong ethical foundation, setting Ninety Percent apart in the fashion industry.
Ninety Percent
Compact Cotton Oversized T-Shirt in Black
Ninety Percent
Classic Sweatshort in Oatmeal Melange
Ninety Percent
Apollo Cotton Linen Blend Loose Pant in Stone
Ninety Percent
Katie Ruched Top In Sandalwood
Ninety Percent
Laila Twist Front Bodysuit in Nightime
Ninety Percent
Laila Twist Front Top in Bitter Chocolate
Ninety Percent
Leah Ruched Maxi Skirt in Bracken
Ninety Percent
Lightweight Cotton fitted T-Shirt in White
Ninety Percent
Jeane Cut Out Long Sleeve Top in Black
Ninety Percent
Gabriel Jersey Dress in Black
Ninety Percent
Lightweight Cotton loose Tank in Black
Ninety Percent
Anjea Reversible Top in Black
Ninety Percent
Lightweight Cotton Boyfriend Tank in White
Ninety Percent
Sadie Twist Midi Skirt in Bitter Chocolate
Ninety Percent
Kayla Halterneck Top in Magnet
Ninety Percent
Classic Lounge Zip Jacket in Black
Ninety Percent
Sofia Barrel Leg Jean in Black
Ninety Percent
Coral Wrap Top In Turkish Coffee
Ninety Percent
Classic Rib Cami Top in Grey Marl
Ninety Percent
Classic Sweatpant in Black
Ninety Percent
Iphis Draped Long Sleeve Top in Black
Ninety Percent
Bythos Reversible Dress in Bitter Chocolate
Ninety Percent
Classic Lounge Zip Jacket in Summer Navy
Ninety Percent
Classic Lounge Sweatpant in Oatmeal Marl
Ninety Percent
Compact Cotton Boxy T-shirt in Black
Ninety Percent
Raya T-Shirt Dress In Off White
Ninety Percent
Ellery Barrel Leg Sweatpant in Black
Ninety Percent
Tanz Draped Top in Off White
Ninety Percent
Maya Cropped Tank in Black
Ninety Percent
Classic Cotton Oversized T-Shirt in White
Ninety Percent
Evie Wide Leg Trouser in Bitter Chocolate
Ninety Percent
Coral Wrap Top in Merlot
Ninety Percent
Compact Cotton V Neck T-shirt in Light Grey Marl
Ninety Percent
Sadie Twist Shoulder Top In Enoki Mushroom
Ninety Percent
Oversized Hoodie in Bordeaux
Ninety Percent
Kalmia Skirt In Taupe
Ninety Percent
Owain Jacket in Tahini
Ninety Percent
Straight Leg Sweatpant in Grey Marl
Ninety Percent
Compact Cotton V Neck T-shirt in Off White
Ninety Percent
Straight Leg Sweatpant in Darkest Navy
Ninety Percent
Iphis Top in Bordeaux
Ninety Percent
Iphis Top in Sage
Ninety Percent
Kea Dress In Taupe
Ninety Percent
Compact Cotton Oversized T-Shirt in White
Ninety Percent
Azores Trousers in Black
Ninety Percent
Lightweight Cotton Long Sleeve T-Shirt in White
Ninety Percent
Mila Barrel Leg Cargo in Taupe
Ninety Percent
Lui Top in Enoki Mushroom


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